Claritas
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Claritas Overview

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About Claritas

Claritas is an investment management company focused on alternative investments, with significant experience in managing hedge funds in Brazil and abroad. Founded in 1999 as an independent asset manager, Claritas is one of the pioneers of the Brazilian alternative investments industry. Since its founding, Claritas has developed new segments to become the most complete investment management company.

The proposal is to offer to clients an unique high value added financial products. Claritas has consolidated its position in the alternative hedge fund business, through a multi-strategy approach, offering diversified strategies, such as multi-asset, long/short and equity funds.

The company has operational independence in its asset management activities, and maintains a specific policy, which keeps the custody, NAV calculation and asset valuation responsibilities and attributions segregated. The responsibilities for these activities are transferred to established financial institutions with vast hedge fund and custody service experience.

Claritas’ partners and senior employees have a substantial part of their capital invested in the company’s funds, and to avoid any potential conflicts of interest with its clients, Claritas does not have any proprietary funds. This transparency in the business model, in conjunction with the team’s dedication in striving for the best possible result, reflects the company’s main value: the respect for the investor’s capital..

Claritas and Principal Financial Group® Inc. (The Principal®)* established a strategic partnership, formed in April 2012, when Principal acquired 60% of Claritas’ participation. After almost four years, on March 1st, 2016, the Principal acquired 100% of Claritas’ participation. In this new venture, Claritas has benefited from Principal’s asset management experience and technology.

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About The Principal®*

The Principal Financial Group® (The Principal ®)* is a global investment management leader, including retirement services, insurance solutions and asset management. PFG was founded in 1879 and is a Fortune 500 Company, listed on the NYSE (ticker PFG). PFG serve customers worldwide, with offices placed in Asia, Australia, Europe, Latin America and the United States.

The Principal Financial Group® (The Principal ®)* is a global investment management leader including retirement services, insurance solutions and asset management. The company offers businesses, individuals and institutional clients retirement solutions, insurance, wellness programs, and investment and banking products through their diverse family of financial services companies and national network if financial professionals. With a focus on small and medium-sized businesses and global asset management, the goal is to help businesses and people to meet their financial goals.

Core Values

The leaders of the Principal Financial Group strive to operate ethically and with integrity as part of the company’s mission to help growing businesses, individuals and institutional clients achieve financial security and success. The leaders, as well as employees, are committed to our core values of integrity, customer focus, people development, financial strength and operational excellence.

Corporate Responsability

As a leader in the financial services industry, the obligation to customers and the global communities to conduct business in a legal and the ethical manner is taken seriously. The company does not tolerate, and takes aggressive action against, unethical conduct or fraud whether perpetrated by employees, customers, vendors, those who sell our products, or others. In accordance with state and federal laws and regulations, it is Principal’s responsibility to take appropriate action when these situations occur. Ensuring the organization is governed well through effective, independent oversight of management and company operations has been an important part of the heritage and the success.

The Principal seeks business partners who can help improve the competitive edge in the global marketplace. We look for suppliers with a reputation for the same core values, which are the basis for the company’s success: quality, customer service, strength and integrity. A commitment to integrity, teamwork, inclusion and the pursuit of excellence is at the core of everything the company does. That also aims to create a place where people are proud to work. It’s more than just a goal, it’s part of our culture.

The Environment

The Principal takes its responsibility to support our natural environment seriously. The concern for the environment is an extension of the company’s core value of Integrity. While the company has pursued sustainable efforts for years, The Principal formalized its commitment in 2008 by establishing a sustainability committee consisting of cross-functional team members whose purpose is to advocate for environmental responsibility throughout the organization.

(*) “The Principal Financial Group” is a Principal Financial Services, Inc registered brand, member of Principal Financial
Group.